Branding is the foundation of how your business is perceived, how customers connect with you, and how you stand out in a crowded market. It goes far beyond simply your logo or colour palette. Many business owners struggle with branding because they do not know where to start, how to define their message, or how to create a visual identity that feels aligned with their business.

That’s where I come in. At Angell Designs, I help businesses solve branding challenges by creating strategic, authentic, and visually compelling brand identities AND strategies. My approach is rooted in understanding your story, defining your values, and designing a cohesive brand that reflects who you are and attracts the right audience.

Here’s how I solve branding, step by step.

1. Understanding Your Brand

Before designing anything, I start by diving deep into the core of your business. Your brand should be built on a clear identity, mission, and values - not just aesthetics. Without this foundation, branding efforts (from both myself and my client) can feel scattered, disconnected, or generic.

My approach to defining your brand foundation:

• Brand Discovery Session: I take the time to learn about your business, its purpose, and what makes it unique.

• Identifying Your Core Values: What does your business stand for? What principles guide the way you operate?

• Defining Your Target Audience: Who are you speaking to? What problems do you solve for them?

• Clarifying Your Brand Personality: Is your brand professional, playful, bold, or minimalist? The personality should align with your messaging and visuals.

This foundational work ensures that every design choice, from logo to typography, aligns with the essence of your brand.

2. Crafting a Brand Strategy That Works

A brand without a strategy is like a ship without a rudder. Many businesses struggle with inconsistent branding because they do not have a structured approach to maintaining their identity.

How I develop a brand strategy:

• Positioning Your Brand: What sets you apart from competitors? How do you want customers to perceive your business?

• Messaging & Voice: Creating clear, compelling messaging that speaks directly to your audience.

With a defined strategy, you have a roadmap for how to present your brand across all platforms—website, social media, print materials, and more.

3. Designing a Cohesive Visual Identity

Once the strategy is in place, I focus on translating your brand identity into a strong visual presence. This is where creativity meets strategy, ensuring that your brand is both beautiful and functional.

Key elements of your brand identity:

• Logo Design: A unique, versatile logo that represents your business.

• Colour Palette: Colours that evoke the right emotions and align with your brand personality.

• Typography: Font choices that complement your brand’s tone and enhance readability.

• Imagery & Graphics: A visual style that feels cohesive across platforms.

This stage brings your brand to life in a way that is memorable, distinctive, and aligned with your core values.

4. Creating Consistency Across All Platforms

One of the biggest branding challenges businesses face is inconsistency. A brand that looks different on a website, Instagram, and printed materials weakens recognition and trust.

How I ensure consistency:

• Brand Style Guide: I create a comprehensive guide outlining how to use your brand elements properly.

• Social Media Templates: Custom-designed templates to maintain a professional and cohesive online presence.

• Website & Marketing Material Alignment: Ensuring that all brand assets - from email newsletters to business cards - reflect the same branding.

Consistency is key to recognition, trust, and long-term brand success.

5. Guiding You Through the Branding Process

Branding can feel overwhelming, especially if you are new to it. My goal is not just to design your brand but to also empower you with the tools and knowledge to maintain it effectively.

How I support you:

• Ongoing Guidance: I offer support after the branding process to help you implement your new brand effectively.

• Education & Resources: I provide insights on how to use your branding across different platforms.

• Flexibility for Growth: I design brands that evolve with your business, allowing for future expansion.

Rather than just handing over a logo, I ensure you fully understand and can confidently use your brand identity.

The Result: A Brand That Feels Like You

Branding is not about following trends—it’s about creating an identity that is true to you, resonates with your audience, and stands the test of time.

By taking a strategic, thoughtful, and creative approach, I help businesses build brands that:

• Are authentic and aligned with their mission.

• Connect deeply with their target audience.

• Are visually striking yet strategic and purposeful.

• Remain consistent across all platforms.

If you are struggling with branding - whether it’s defining your identity, creating visuals, or maintaining consistency - I am here to help.

Let’s build a brand that reflects your vision and speaks to the right people. Book a consultation today to get started.