SALTEE Beach House
In collaboration with Karen, the visionary behind SALTEE Beach House, we embarked on a comprehensive logo and digital presence enhancement for her charming accommodation properties lated the scenic heart of New South Wales. This project aimed to capture the essence of coastal serenity and warmth and translate into a cohesive visual identity that resonates with guests seeking a serene beachside getaway.
Client
Karen Joslin
Year
2023-2024
Client Background
Karen's SALTEE Beach House represents more than just accommodation; it's an invitation to experience the tranquility and beauty of New South Wales' coastline. With a keen eye for detail and a passion for providing unforgettable stays, Karen sought to elevate her properties' market presence, ensuring that every potential guest could feel the allure of her beach house before even stepping through the door.
Concept & Inspiration
Drawing inspiration from the breathtaking vistas of New South Wales' beaches, the logo for SALTEE Beach House waslity and beauty of New South Wales seaside living. The design combines fluid, wave-like elements with a serene colour palette, mirroring the calm and inviting atmosphere of the beach house.
The journey from concept to final design was a collaborative and iterative process. Initial sketches focused on incorporating elements of the sea and vintage aesthetics, evolving through feedback into a sophisticated emblem that speaks to the heart of SALTEE Beach House.
The final logo stands as a beacon of vintage and seaside life. Its elegant design elements and thoughtful composition reflect Karen's vision, making it a perfect emblem for her brand.
Website Design
The website serves as the digital doorway to SALTEE Beach House, designed to immerse visitors in the serene beachside experience from the first click. Featuring a clean, navigable layout and incorporating the brand's logo, colour scheme, and typography, the website offers a seamless user experience, showcasing the properties through beautiful digital and hand-drawn images, and inviting direct bookings.
We had to include various pages including accommodation information, local guides, and reviews as well as functionality features including a booking link.
Drawings & Digital Images
